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WELCOME! Congrats! You’ve taken the first step in avoiding the Seven Deadly Newsletter No-Nos by purchasing this online course. Special thanks to Vermont Intuitive Counseling for allowing Got Clicks to use their company as the model for showing how to create your successful e-newsletter campaign. HOW TO ENJOY THE CLASS Watch through all the videos first - each video is no more than 5-12 minutes long. The directions on the side are there as a guide in case you get stuck. 7 NEWSLETTER NO-NOs You’ll find our presentation for the 7 Newsletter No-Nos in PDF HERE or POWERPOINT HERE Take your time through the course and do one homework assignment at a time. Please include Got Clicks on your list (firstname.lastname@example.org) and feel free to sign up for our newsletter HERE and receive your FREE Affiliate Marketers Course as our Gift. Happy Clicking!
GETTING STARTED NEWSLETTER NO-NOS SEGMENT 1 Go out to MailChimp.com and setup your account. It’s free! Click on the confirmation email to start your account. It's FREE for the first 12,000 subscribers. Getting Started - The Steps: 1) The List 2) Create Sign-Up Forms 3) Design Campaign (your newsletter) 4) Measure Results (reporting) The list is FIRST because before you can send an email out, you need to have permission from your subscribers to send it so you avoid SPAM. Get your list from customers, your email, from people who can use the information you're providing. CREATING YOUR LIST 1) Click "List" NAVIGATION: 1) Import if you have a list already in Excel (Setup: First Name, last name, email) 2) Add People to do one at time. 3) Remove People if you've need to remove a name. 4) Send to List is used AFTER you build your campaign (your first newsletter.) 5) Settings - we'll use this more in the "Autoresponder" segment. 6) Replicate - copy list 7) Delete - delete the list 8) Forms - where you create your Signup Subscribers form for your website. 9) List Data - performance of subscribers. 10) Groups - creating sub-groups within a list (ie vendors vs consumers) HOMEWORK: 1) Setup Mailchimp.com 2) Create your List either from Excel, your email list or by hand.
Step 2 - SIGN-UP FORMS 1) Click "List" 2) Click "Forms" 3) Click "Signup Form" in the drop-down 4) Click "Design it" to customize 5) Choose your background color. Ask your graphic or web designer your colors as HEX colors to get an exact match. Or, if you're using Serif WebPlus, click the "Color Scheme Designer" and find the color there. Add Header: 1) Click on the "Add Header Image Graphic 2) Click "Add" 3) Upload image from your computer, a URL (such as Photobucket) or from gallery would be if you already have an image uploaded. 4) Type the size of your header (usually 600x120 is a good size) 5) Align left, right or center 6) Click "Outer Wrapper" to omit the border around your header. 7) Click "Edit" in the message box to personalize your sign up form. 8) Fonts: highlight the sentence, and click the drop-down under "Fonts" 9) Color: highlight the sentence and click the "A" multi-color box to choose your color. 10) Click "Save and Exit." HOMEWORK: Use the directions above to create your first sign-up form!
SEGMENT 2: CAMPAIGN 1) Click "Campaign" 2) Click "Create Campaign" 3) Name your Campaign (April Campaign) 4) Message Subject VERY IMPORTANT you keep it relevant and non-spammy. Make me wanna open it. 5) Check off "Track opens" add analytics 6) If you're sending to different time zones, click Time Warp. 7) Integrate w/ Facebook and it will automatically send the newsletter out to your FB fans. 8) Click next 9) Under "Design Genius" click "start from scratch" if you want your own logo 10) Select a starter layout for your email 11) Select your background color 12) Edit the very top message 13) Click "Header" 14) Click "Header Style" to add your logo 15) Rest your mouse on the right and click "use image" 16) Browse "From Gallery" and use the same header image you uploaded for your signup 17) Type in dimensions 600x120 18) Selct image by double-clicking. 19) Click "Save" at the bottom. Hyperlinking to Facebook and Twitter 1) Click "edit" 2) Highlight the "Friend on Facebook 3) Click the Hyperlink ball-and-chain icon 4) copy and paste the URl from your FB Fan page Writing Articles Just click "Edit" and start typing! Sending a Test: Scroll to the bottom and click "send test." When you're done with the template, click "next" Why do a "Plain Text" newsletter? Some people do not have HTML (pictures) on their email. Double-check your wording to make sure it's accurate. You can click on "Copy Text from HTML" to paste what is in your template over to this form. Click NEXT Schedule your campaign for when you'd like it sent and YOU'RE DONE! CONGRATULATIONS! HOMEWORK: Use the steps above to create your first Campaign!