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PAYPAL CLASS Double-Click to Enlarge the Video

Creating Buttons

PayPal - Creating Buttons
1)  Choosing the right button, "Buy Now" "Add to Cart"
"Donation" or "Subscription
2)  Drop-down menus are great if you need sizes, colors, etc
added in.
3)  Click "Inventory" tab at the bottom to keep track of your
inventory

4)  Use the "Customization" tab at the bottom to send customers to
redirect pages either for abandoning their cart or for the success of the sale.

Homework:
1)  Create a button for one of your products/services
2)  Ask your web designer (or do it yourself) for 2 redirect pages, one for
a successful sale (thanks for your purchase) and one for abandoned cart (trouble with your
order?)  Make it EASY for customers to buy from you.
3)  Put the code for your button on your website, or just
copy and paste the code and send it along to your web designer.

Customize Your Button and Sales Slip

PayPal - Customize Button and Sales Slip
From "My Account" "Overview" tabs, click on "My Business Setup"(lower right)
2)  Under "Add Your Business Logo" click "Create"
3)  Click "Add"
5)  Enter your page style preferences
6)  Your logo is 190 wide x 60 pixels high. The second one is 750 pix wide by 90 pix high. Have your graphic designer size it for you
or you can purchase Serif Page Plus to customize graphics yourself.
7)  You'll need a url for these images.  Get it either on your hosting site or through PhotoBucket.com
8)  Ask for RGB/HEX colors from your web designer to know the colors to match your website.

Homework:
1)  Get your logo in the sizes above before you start
2)  Either start a Photobucket account to get the url for your image
or use your websites hosting to store the image.  We recommend Midphase hosting.
3)  Get your colors in RGB and HEX from your web designer (or from  yourself)
so you can match the colors to PayPal.
GETTING STARTED

Watch the videos through once, then do the steps outlined below.

PayPal - Getting Started
1)  Setting up your account
2)  Your Bank Account - Setup a private account & why
3)  Validating Your Account - Don't miss this step!

Homework:
1)  Go to your local bank and setup an account dedicated to your PayPal sales.
2)  Login to http://paypal.com and setup your account.
3)  Validate your account by checking your bank account, entering the 2 amounts into your PayPal account.
CREATING BUTTONS CUSTOMIZING BUTTONS & SALES SLIP

Shipping, Taxes and Getting Paid

PayPal - Shipping, Taxes and Getting Paid
1)  Click "My Account" then "My Business Setup"
2)  Click "Customize"
3)  Sales Tax click "Edit" and follow prompts
4)  Shipping Calculations click "Edit" and follow prompts.
5)  Auto Return - if you want customers to return to your website, fill this in.
6)  Customers - where to see your transactions.

Homework:
1)  Talk to your shipper and ask about the rates to see which
one fits best for PayPal.
2)  Talk to your state tax office to find out the tax rate
in the states you operate in.
3)  Take care of your customer list from the very
beginning!  This is your pot of gold that you can use
for Direct Mailers, E-Marketing (such as e-newsletter tools
like MailChimp) and notify them of any changes to
their product or service.  
SHIPPING, TAXES AND GETTING PAID
Trouble Viewing?  Click HERE
One GOTCHA before I go...
HOW DO I GET NON-PAYPAL CREDIT CARD PAYMENTS?

1)  CONFIRM YOUR EMAIL ACCOUNT Otherwise, PayPal won’t give you the option to allow credit card payments from folks who don’t have PayPal.
2)  Click “Profile” then “my selling tools” (it’s on your left column)
3)  Choose “Website Preferences” and “Update” on right.
4)  Turn “PayPal Account Optional” ON